Amazon DSP, run by specialists who live inside the ecosystem.
Full-funnel programmatic for brands that sell on Amazon, and for brands that don't but want access to its high-intent audiences.
Sized for serious brands
Quarterly DSP entry point for meaningful learning
To measurable incremental sales lift
Native Amazon Marketing Cloud measurement
Why Amazon DSP deserves a specialist
Amazon DSP isn't another programmatic platform. It's a window into the world's richest shopper signal. Run well, it lifts incremental sales, builds brand consideration and feeds your wider retail media strategy. Run badly, it burns budget on audiences that were never going to convert.
We've been running DSP since it became a real channel in Spain, and it's the discipline we're best known for.
Two profiles, one shared goal: smarter spend.
Endemic brands
If you sell on Amazon, we use DSP to drive incremental demand beyond what PPC alone can capture, and we measure the lift in AMC.
Non-endemic brands
Don't sell on Amazon? You can still buy its audiences. We help brands in automotive, financial services, telco and beyond reach high-intent shoppers through DSP.
What our Amazon DSP service includes
Strategy, activation and measurement as one connected practice.
Audience strategy
01Custom audiences built from Amazon's first-party signal, including in-market, lifestyle, lookalike and competitor conquesting.
Creative & testing
02Display and video creative tuned to DSP placements, with structured A/B testing baked in.
Full-funnel activation
03Awareness, consideration and conversion campaigns sequenced to move audiences down the funnel, not stacked on top of each other.
AMC measurement
04We use Amazon Marketing Cloud to measure incrementality, path-to-purchase and cross-channel lift, not just last-click ROAS.
Reporting that means something
05Clear weekly and monthly reporting tied to business outcomes, not platform vanity metrics.
A DSP practice, not a bolt-on.
Most agencies run DSP as a bolt-on to PPC. We treat it as a discipline of its own, with dedicated programmatic specialists, native AMC fluency, and a track record across endemic and non-endemic brands in both Iberia and LATAM.
It's the strongest single capability we have.
Campaigns
Clients
Continents
Common DSP questions
The questions we get asked most often before brands engage us on DSP.
Practical entry sits around €25,000 to €35,000 per quarter for meaningful learning and optimisation. We'll give you an honest sizing recommendation based on your category and goals.
No. DSP is fully open to non-endemic advertisers, and it's one of our core specialisms.
Beyond standard DSP reporting, we use Amazon Marketing Cloud to measure incrementality, audience overlap and full-path attribution.
Awareness signals show within weeks. Performance and incremental sales typically need 8 to 12 weeks of structured optimisation.
Primarily Spain, Mexico and the wider LATAM and EU markets, supported from our Madrid and Mexico City offices.
Get a free Amazon DSP audit.
Send us your current setup, or your brief if you're starting fresh. We'll come back with clear sizing, an audience strategy and projected impact.
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